CONSUMER RESEARCH AND MODERATION
By looking at audiences as real people, and understanding what makes them tick, we can connect with them in a more relevant way.
I can help you design and conduct primary research - everything from: developing the methodology and screener, managing the recruit, procuring the location, creating the discussion guide and stimulus, moderating the study itself, and delivering the analysis/report with actionable recommendations.
I am also available to simply come in and moderate studies as needed (Traditional Focus Groups, In-depth Interviews, Stakeholder Interviews, In-home Ethnographies, Street Intercepts, Accompanied Shops, etc).
AUDIENCE INSIGHT STRATEGY
It's always better to measure twice, cut once.
As a Strategist, the kinds of projects I typically work on include: Brand Narrative/Positioning, Brand/Product Naming, Consumer Journey Maps, Audience Insight/Understanding Analysis, Mystery Shops, and Creative briefs/briefings.